How Local Search Marketing Techniques Can Boost Your Web Visibility
Posted On 3 August 2018
Many small businesses that are starting to use the internet to broaden their reach should consider using local search marketing techniques. Businesses that specialize in a certain service like bakers, dry cleaners, repair shops, restaurants and many more should know that word of mouth referrals and targeted advertisements will work better than usual traditional marketing techniques.Algorithms in popular search engines such as Google have recently changed and now the location carries a lot of weight in showing up in search engine results.
A negative comment or review will have an impact on your business and can affect your reputation
Local businesses are now given more emphasis and priority in showing up in the results of a person doing a certain query depending on his or her current location. As a business, you should be aware of this and take measures to ensure that you are benefiting from this algorithm effect and change your current local search marketing strategies.The first thing that you should do is to do a local search about your line of business in your favorite search engine. You can use generic keywords to reflect your category and the city or state where you are currently located. Study the search results that will come up.The results for this will probably be a listing of all your direct competitors from A to Z. You should look for your business and see if you have appeared on the top listings of the results. Usually, search engine users will only look at the top five search hits and neglect the ones on the bottom part of the page. If you are further down in the page, you will have lesser chances of getting the hits and leads that the current businesses on top are enjoying.
Businesses that specialize in a certain service like bakers, dry cleaners, repair shops, restaurants and many more should know that word of mouth referrals and targeted advertisements will work better than usual traditional marketing techniques
You should make some adjustments that you are using in your local search marketing.If you review your link on the search engine result, it should have the important data listed when you click the small link entitled ‘more’. Find out if your website address, phone number, office address and customer reviews are listed under it. It should have this relevant information so that customers who see your link will be able to contact you faster and easier.For local search marketing, you should know that customer reviews play a big part in improving your search result ranking.
Study the search results that will come up
For a business category, if every company listed under it has no reviews from customers aside from your company, you will surely be boosted towards the top of the list. If in your business category everyone has reviews about their services, you should do a bit of research and find out what people are saying about your competitors. You should be able to get valuable information on what their current customers like and hate about them.At the same time, you should also monitor the customer reviews that you get. A negative comment or review will have an impact on your business and can affect your reputation. You should take utmost care on what your customers are saying about your company and take great efforts to keep them satisfied to avoid this kind of problem.You may ask some of your trusted clients and customers who frequently use your services to post a review for your company. They will surely oblige your request especially if they are currently happy with your company’s services. There are plenty of other local search marketing techniques, but reviews are one of the most important aspects in boosting a small business’s search engine result ranking higher up the listing.
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